Snuggles is a mobile app that uses AI voice cloning technology to recreate a parent’s voice — allowing children to listen to bedtime stories read by their actual mum or dad.
It’s designed for families, particularly when a parent travels or can’t be physically present for storytime.
Snuggles needed a full visual direction and interface design that would:
– Feel emotionally warm and safe for kids
– Be intuitive and friendly for parents
– Communicate the tech-forward nature of the app without feeling sterile or overcomplicated
We developed a playful yet modern brand identity — balancing childlike softness with subtle tech cues.
Colors were chosen to feel dreamy and calm. Typography is soft and rounded.
The UI prioritizes ease of use, minimal setup, and a gentle experience that keeps the focus on storytelling and connection.
Snuggles launched with a cohesive visual presence that delights users and communicates the emotional depth of the product.
The app’s design is now aligned with its promise: “Your voice. Their favorite story.”
