Snuggles is a mobile app that uses AI voice cloning technology to recreate a parent’s voice, allowing children to listen to bedtime stories read by their actual mum or dad.
It’s designed for families, particularly when a parent travels or can’t be physically present for storytime.
Snuggles needed a full visual direction and interface design that would:
– Feel emotionally warm and safe for kids
– Be intuitive and friendly to parents
– Communicate the tech-forward nature of the app without feeling sterile or overcomplicated
We developed a playful yet modern brand identity balancing childlike softness with subtle tech cues.
Colors were chosen to feel dreamy and calm. Typography is soft and rounded.
The UI prioritizes ease of use, minimal setup, and a gentle experience that keeps the focus on storytelling and connection.
Snuggles launched with a cohesive visual presence that delights users and communicates the emotional depth of the product.
The app’s design is now aligned with its promise: “Your voice. Their favorite story.”
