FULLAUTO

Visual identity
UX/UI

Complete branding and UX/UI design for a next-gen vehicle marketplace.

[ 1 ]

About the Client

FULLAUTO is a Croatian-based digital platform for buying and selling all types of vehicles — from cars to motorcycles and work vehicles.

Think of it as a cleaner, smarter alternative to traditional classifieds like Njuškalo, built for the modern user.

[ 2 ]

The Challenge

The client needed a full visual identity and product interface from the ground up.

The goal was to build trust in a saturated market, offer a seamless experience for users, and give the platform a competitive edge visually and functionally.

[ 3 ]

Our Approach

We began with a bold, modern brand identity that evokes motion, clarity, and reliability.

From there, we designed a clean and intuitive UX/UI system to make browsing, filtering, and posting vehicles fast and frictionless.

Special attention was given to the mobile experience, since a majority of users would access the platform on their phones.

[ 4 ]

The Outcome

FULLAUTO now has a future-ready platform with a visual system that speaks to trust, usability, and speed — helping them launch with a bold presence and a user-first product.